Etisalat has been named the best customer care provider at the 3rd Middle East Customer Care Excellence Awards organized by the Middle East Excellence Awards institute.

“I am very proud to present Etisalat with this award for its strong corporate culture and dedication to providing quality customer service,” said Ali Al Kamel, Chairman – Middle East Excellence Awards Institute. “New employees in the company are immediately integrated into Etisalat’s quality culture, thanks to the clear and structured processes they follow. These processes help managers to review and augment these systems, to ensure staff perform at consistently high levels.”

According to the organizers, the judging panel selected the winners based on many factors including quality, meeting international standards and their ability to use the most modern services in their customer care effort. The Awards are held to promote excellence, best practices, and innovation in customer care and service and to showcase its vital importance in the regional economy.

Commenting on the award, Chief Marketing Officer, Etisalat, Nigeria, Mr. Wael Ammar said: “the award is a direct reflection of long years of operations founded on excellence in customer service in all our operations worldwide. We are constantly working to understand how to improve our service to our customers in Nigeria and globally. This award is yet another testimony to Etisalat’s pioneering status among regional operators and the success of our business strategy in meeting customer needs and exceeding their expectations."

In Nigeria, Etisalat continues to offer the highest levels of convenience for customers through all of its retail and customer care operations. These include state of the art shops across the country and mobile point of sales vehicles interfacing with customers at their various locations. Etisalat Nigeria also boasts of a 24hr customer contact centre which includes the latest in interactive voice response (IVR) technology.

This award complements other titles that Etisalat has won globally, especially in customer care. Etisalat has been named Best Operator in the Middle East five times in the last three years and was recently named Best International Carrier in the world at the World Communications Awards.

Etisalat today is numbered amongst the largest operators in the world. It has subsidiaries and investments in 18 countries, and has recorded subscriber numbers of over 74mn.