In its desire to endear the Etisalat brand to the Nigerian youth and hold its own in the youth segment of the Nigerian telecoms market, the innovative telecoms giant recently thrilled thousands of excited youth corps members at the NYSC camp grounds in Iyana Ipaja. The company hosted the nation’s newest crop of youth corpers at the annual NYSC Welcome Party.

The camp grounds, lit up by the snazzy green and black colors of Etisalat, saw the company welcoming the nation’s Batch A corp members into the fold with an array of exciting activities.

Explaining the rationale behind Etisalat choosing to align with the youth at the event, Olayinka Akande, Director Brands and Communications said “We are very excited to be a part of the welcome party for youth corps members because all of us, at one point in time, have served our nation as youth corpers. This is one of the many ways Etisalat intends to identify with the youths of this nation as we consistently pursue our ideals of care, optimism, simplicity and enablement and draw our youthful subscribers closer to this brand that is truly theirs”.

The fun night provided an opportunity for corps members to win prizes such as phones, recharge cards, SIM packs, and other exciting gifts at the talent hunt segment with many others also going away with Etisalat branded prizes.

While presenting prizes to youth corpers who won during the raffle draw, Senior Manager Events and Sponsorships, Etisalat Nigeria, Chris Adetayo noted that Etisalat is committed to innovatively catering for the needs of its rapidly rising youth subscriber base.

The anchor of the event, ace comedian, Omo Baba, sent guests reeling with rib cracking jokes as the corp members numbering over 2500 were treated to exciting performances by artists such as FreeWindz, Stainless Orville, DJ Zeez of ‘4kasibe’ fame and Banky W.

Nigeria’s fast rising hip hop sensation, Banky W, who was billed as the last act, worked the crowd to frenzy as he thrilled fun loving corpers with a scintillating performance leaving his audience screaming for more.

Apriye Banigo, one of the lucky winners of an Etisalat phone said “I’m very grateful for this opportunity to get to know Etisalat one on one. Etisalat has proven that they really care about us youth and are ever willing to go all out for us. I’m hoping that very soon they will roll out in my state (Plateau).

Etisalat recently sponsored the 4th edition of the Annual Students Trade Fair which climaxed with a musical concert at the University of Lagos.