Etisalat today received an award at the 3rd Middle East Customer Care Excellence Awards, organized by the Middle East Excellence Awards Institute. This award was presented for Etisalat’s high quality of customer service which met the highest international standards.

“I am very proud to present Etisalat with this award for its strong corporate culture and dedication to providing quality customer service,” said Ali Al Kamel, Chairman – Middle East Excellence Awards Institute. “New employees in the company are immediately integrated into Etisalat’s quality culture, thanks to the clear and structured processes they follow. These processes help managers to review and augment these systems, to ensure staff perform at consistently high levels.”

H.E. Mohammad Omar, Undersecretary of the Abu Dhabi Economic Development Department presented the award to Etisalat’s Chief Corporate Affairs Officer, Nasser bin Obood during the 7th GCC Government and Business Customer Care Conference which is taking place this week at the Burj Al Arab.

The judging panel selected the winners based on many factors including quality, meeting international standards and their ability to use the most modern services in their customer care effort. The Awards are held to promote excellence, best practices, and innovation in customer care and service and to showcase its vital importance in the regional economy.

Etisalat continues to offer the highest levels of convenience for customers through all of its retail and customer care operations. These include 46 business centres and sales outlets and a 24 hr customer contact centre which includes the latest in interactive voice response (IVR) technology.

Etisalat recently launched an eSupport package, which can be downloaded from the Etisalat Web site. This helps customers with Internet problems quickly identify a solution, and removes the need to visit a business centre or use the customer care centre. This is part of Etisalat’s quality commitment to deliver the highest possible customer service.

This award complements other titles that Etisalat has earned, especially in customer care. Etisalat has been named Best Operator in the Middle East five times in the last three years and was recently named Best International Carrier in the world at the World Communications Awards.

Etisalat today is numbered amongst the largest operators in the world. It has subsidiaries and investments in 18 countries, and has recorded subscriber numbers of 74mn out of a total population of 1.7bn people.