Etisalat Nigeria’s ‘0809uchoose’ has emerged the “Most Innovative Telecoms Product of the Year” at the maiden edition of the Brands Awards ceremony organized by the City People Group in Lagos recently.

The award comes on the heels of a host of international and national awards which the innovative company has won recently, including the ‘TV commercial of the year’ award at this year’s Nigerian Information Technology and Telecom Awards (NIITA).

According to the publisher of City People magazine and Chief Executive Officer of The City People Group, Mr. Seye Kehinde, “Etisalat won the award for its innovation in giving Nigerians the opportunity to choose the numbers that mean something to them with the 0809Uchoose initiative.  It is creativity that deserves to be rewarded and we are glad to be able to recognize Etisalat for the brilliant campaign”. 

The 0809UChoose campaign was one of Etisalat’s many innovative and creative market entry offers designed to provide subscribers with the opportunity to choose numbers that were special to them. For the first time in the history of Nigeria, potential subscribers were able to choose any particular combination of numbers as their phone numbers. Phone numbers now mean more to people than a random set of numbers. Also as part of the promo, Nigerians, who successfully redeemed their special 0809uchoose numbers stand to enjoy lifetime validity as well as 300 seconds of free monthly airtime for life.

Etisalat Nigeria Vice President Marketing, Mr. Wael Ammar said “We are honored to receive this award from City People; it is an indication of the level of confidence and trust that has been placed in Etisalat Nigeria. I want to use this opportunity to reaffirm our commitment to continue developing innovative products and services like the 0809uchoose that will ultimately enhance our subscribers’ lives.”
Commenting further, he said,” We intend to continually pursue our ‘customer first’ approach which will always place the ease and convenience as well as the growth and development of our customers’ lives at the forefront of all we do.”   

Etisalat is ranked as the fastest growing telecommunications company in the world, serving an aggregate of 74 million customers across 17 countries in Africa, Middle East and Asia.