ETISALAT’S 9JAVAGANZA ENDS AMIDST CALLS FOR EXTENSION

Lagos, 3rd April, 2009

Like every good thing that has a beginning, Etisalat Nigerian’s valentine promo tagged “9javaganza” has come to an end with a clamour for extension of the promo by subscribers who had enjoyed free airtime and more talk time for the past two months.

Etisalat’s ‘9javaganza Valentine Promo’ kicked off on Monday, 2nd February and came to an end on the 31st of March 2009. The two month promo was open to both new and existing customers of the dynamic telecoms company.

The 3-in-1 promotional package offered new subscribers to the network N200 free credit on activation (same value as the cost of the SIM), 20% discount for every recharge worth N500 and above and a further 20% discount on all calls made from the subscriber’s home zone. The promo helped to add value to Etisalat customers’ and allowed them to better stay in touch during the valentine season.

In feedback monitored across the nation, subscribers expressed their excitement on the free SIMs and airtime enjoyed on Etisalat’s network in the last two months and called for the extension of the promotion. Annie Erabhor, a student of the Rivers State University of Science and Technology puts it succinctly when she said, “Please tell Etisalat to extend the 9javaganza promotion, I bought two SIMs for my younger brothers during the valentine season and it was quite exciting to know that I didn’t have to buy credit along with the SIMs”.

According to Bola Ojelade, a resident of Ibadan, “Etisalat showed us its readiness for this market with the promo. You know, before, we pay for every call made on GSM. I won’t deny that I used the opportunity of the promo to talk more, infact I made a lot of calls on the valentine day to all my loved ones. Etisalat should do another promo, I feel them”.

For Isah Muhammed a social worker who lives in Kaduna, “Please inform Etisalat to extend the promotion, the two month period of the promotion allowed me to make more calls. If the company continues like this, they will overtake others in no time”.

Adeolu Hastrup, a youth corps member posted to Lagos said, “I bought Etisalat SIM at the orientation camp and to my surprise it was credited with N200 free airtime on activation. Etisalat should extend the promo so that I can buy more SIMs for my buddies once I collect my NYSC allowance”

Commenting on the feedback, Chief Marketing Officer of Etisalat Nigeria, Wael Ammar, said “we appreciate the overwhelmingly positive response of our subscribers to this promotion. It reflects their love for the brand and it surely gives us the impetus to do even more because our subscribers remain the core of our business in Etisalat”.

About Etisalat

Etisalat, recently ranked as the fastest growing telecommunications company in the world, is the largest provider of telecommunications services in Africa and the Middle East. It serves an aggregate of 74 million subscribers in 17 countries across Africa, Middle East and Asia.