Lagos, 21 May 2008

Etisalat showcased some of the cutting edge technology for which it has become known at the just concluded ITU summit in Cairo, Egypt. Etisalat’s display was within a futuristic, towering and impressive three-leveled 250SQM stand. The stand has been adjudged by several visitors as best in class at the four – day summit.

The stand showcased amongst other things the capabilities of Etisalat’s 3.75G network deployed in Egypt last year. Also on display were mobile TV, mobile cam, various data services and a host of others. Several high profile visitors to the stand, including the Minister of State for Information and Communications, Alhaji Ibrahim Nakande, the Executive Vice Chairman of NCC, Dr. Ernest Ndukwe experienced these cutting edge technologies first hand at the Etisalat stand.

However the novel E-ANTS, Etisalat’s futuristic mascots on stilts became the cynosure of all eyes as they thrilled the crowds on the hour by intermingling with visitors to the stands. The E-ANTS measuring over 8 feet tall, one ‘male’ and one ‘female’ were on hand to entertain, pose for pictures and attract attention to the stand.

Etisalat’s E-ANTS truly demonstrated Etisalat’s values of care and simplicity. In the high-tech environment of ITU, the E-ANTS provided the human touch and customer care for which Etisalat is known for everywhere it operates.