Abuja, 19 June 2008
Etisalat has reiterated its commitment to providing Nigerians with its trademark quality service, even as it assured Nigerians that its network was undergoing its final stages of testing prior to its switch on.
The telecom giant, who was a key note speaker along side other leading operators at the West and Central Africa Communications Congress in Abuja , said Nigeria fits into Etisalat vision to offer world class services to the citizens because of the country’s enormous potentials.
Mr. Wael Ammar, Vice President Marketing, Etisalat Nigeria said in a presentation titled Etisalat‘s Strategies for Maximising Growth in West and Central Africa Communication’s Market, that Etisalat’s commitment to raising the quality of service available to Nigerians underlines its $1.4billion initial investment in the Nigerian economy.
He explained that as a caring operator, Etisalat recognises the importance and responsibility of balancing profitability and growth along side long term sustainability. He therefore noted that Etisalat's expansion strategy in the West and Central African region is driven not only by market potential but also by the opportunity for Etisalat to add value to lives of the people.
He said therefore that Etisalat is continuously investing in capacity building, both in innovative technology and high calibre personnel, geared towards robust operations that will ultimately deliver simple and affordable quality service to Nigerians.
On the possibility of infrastructure sharing with other operators, Ammar confirmed that Etisalat was open to the idea and was in discussions with other operators on the option of facility sharing.
Ammar revealed that Etisalat expects to be a top tier Global Telco by 2010 while its projected total investment in the WECA region is expected to exceed USD 5.5 billion. Ammar noted that Etisalat sees maturing technologies as an opportunity for Africa to maximize connectivity opportunities and bridge the digital divide. “Etisalat sees Africa’s challenges which are borne out of certain legacies, as opportunities that can be harnessed to leapfrog to adopting the latest technologies”, he posited.
Etisalat is a leading telco with 32 years’ reputation for delivering technological excellence, innovation and reliability. It is highly regarded for its successful operations in tough terrains such as Afghanistan and Sudan. It is pioneering technology for tomorrow’s customers, and has a vision to deploy its experience and legacy to own a robust network in Nigeria as it has done in other markets.
