Etisalat Nigeria, Nigeria’s hippest and most innovative telecommunications company, today in Lagos unveiled “Easy Cliq”, its exciting new package designed specifically for young people. The new package includes innovative and exciting features like Unlimited SMS, Free Midnight Calls, Talk’n’share, Bonus on incoming calls, one cliq, one tune, Facebook update service by SMS and Cliq Ring Back Tune. These features and freebies are bound to excite young people and help them shine in their various cliques and communities of interest. The Easy Cliq package comes as a pack of four individual SIM cards which are bundled together and numbered sequentially to give members of a clique or group easy identification for each other when they use it.

Chief Executive Officer, Etisalat Nigeria, Steven Evans, explained that Easy Cliq is tailored specifically to meet the needs and desires of the average Nigerian youth who values his friends, desires to constantly stay in touch with them and also desires to be on top of happenings in his funky world. “This product is further demonstration of our unflinching resolve to create a world where our customer’s reach is not limited by matter, finance or distance. We have loaded Easy Cliq with features and services that are sure to excite subscribers in the youth segment”.

Explaining details of the new product, Wael Ammar, Chief Marketing Officer, Etisalat Nigeria, said that Easy Cliq offers the Nigerian youth an opportunity to express him or herself in many exciting ways. “Easy Cliq is loaded with features like unlimited SMS, free midnight calls, Talk ‘n’ share, Bonus on in-coming calls and one cliq, one tune”.

Wael goes further by explaining in details the innovative elements that make up each of the features available on the specially designed youth package. “With unlimited SMS from Etisalat, the subscriber gets a bonus SMS for every SMS sent off net. This means that each time a subscriber sends a text or SMS to any one on another network, they get free SMS that they can send to any of their friends on easy cliq. Young people on our network can also make free midnight calls everyday between 12.30 and 4.30am as long as they have recharged with a minimum of N100 within the week. Another innovative feature of Easy Cliq is the fact that the receiver of a call can agree to share the cost of the call initiated to them with Talk ‘n’ Share.

“With easy cliq, subscribers are automatically rewarded with free airtime for calls received from other networks and Etisalat lines that are not on Easy Cliq with the innovative bonus on incoming calls feature. This will undoubtedly encourage our young subscribers to talk with their friends whether they are on the easy cliq package or not.

“Also the one cliq, one tune feature allows the easy cliq subscriber to check and confirm if their friend’s number is on Easy Cliq,” Wael explained extensively.

There are certain other value added services available on the package. For instance, subscribers have the opportunity to update their status on Facebook by simply sending an SMS to a particular short code. They can also write messages to their walls and contribute to blog sites all by sending SMS from their mobile phones. Easy Cliq subscribers can also entertain their callers with the Cliq ring Back Tune service, where the caller is entertained with different snazzy tunes when an Easy Cliq number is dialed.

For existing subscribers with interest in the Easy Cliq package, the company announced that it is possible to migrate from their current easy starter package by simply dialing *244*1#. First migration within the first 60 days of the launch of this product is free.”

With the launch of Easy Cliq, Etisalat now has two riveting products in the Nigerian market. The Easy Starter package, launched in October 2008, boasts of unique features such as Receiver Pays, Missed Call Notification, Homezone, Service Menu and Recharge others.