Nigeria’s fastest growing telecommunications company, Etisalat now offers the cheapest call rates of 25 kobo per second to the largest community of subscribers with its recently launched Easy Cliq package. Subscribers to the new product, specially designed for the young and young at heart, will also enjoy benefits such as Unlimited SMS, Free Midnight Calls, Talk’n’share, Bonus on incoming calls, one cliq, one tune, Facebook update service by SMS and MMS and Cliq Ring Back Tune. They will also take advantage of free data downloads of up to 3MB per month.

Easy Cliq also offers subscribers the opportunity to create a community of their own utilising innovative networking tools that include both cheaper calls and lower SMS rates. The 4-in-1 package, designed to motivate young people to keep their closest friends closer, is specifically designed to meet the needs of the Nigerian youth, taking into consideration their spend patterns and their need to bond, socialize, build strong relationships and stay on top of their game.

According to Chief Marketing Officer, Etisalat Nigeria, Wael Ammar, “With our call services, our subscribers can make calls within the large Easy Cliq community for as low as 25k per second. That is currently the cheapest call tariff to the largest community of people by any GSM operator in Nigeria. For calls made to non Easy Cliq numbers, the subscriber is charged as low as 40k per second. We also have bonus on incoming calls where the subscriber gets free airtime for receiving calls on his mobile phone.

“Young people on our network can also make Free Midnight Calls everyday between 12.30am and 4.30am as long as they have recharged with a minimum of N100 within the week. Our Talk ‘n’ share feature allows Easy Cliq subscribers to share the cost of the call with the called party”

Wael further explained that the benefits to be enjoyed include unlimited SMS, where the subscriber gets a bonus SMS for every SMS sent and charged to the subscriber’s main account; Facebook services, where the subscriber can update his or her status via SMS and MMS and One Cliq One Tune which allows subscribers to confirm if their friends are on the Easy Cliq package, free of charge.

Easy Cliq subscribers will also enjoy 10 free MMS and 3MB of free browsing every month, free Cliq tunes to entertain callers when an Easy Cliq number is dialed and access to download free tunes, wall papers and screen savers form the easy cliq website.

A new subscriber to the Etisalat network can purchase a pack of four Easy Cliq SIMs or buy an individual SIM from any Etisalat shop or from any of the hundreds of retail outlets and street vendors across Nigeria. Existing subscribers on the Etisalat network can migrate from Easy Starter to Easy Cliq by dialing *244*1# or by calling 244 from their Etisalat line. They can also call 200 from their Etisalat lines to speak to a customer service personnel and get further information. Subscribers from other networks can obtain further information about easy cliq by dialling 0809 000 0200. First migration from easy starter to easy cliq is free until 8 July 2009.

Etisalat launched its operations in Nigeria in October 2008 with the introduction of its flagship product, Easy Starter. Easy Starter has innovative features such as Homezone, Receiver Pays, Missed Call Notification, Recharge others and Etisalat service menu toolkit.