New and existing customers on Etisalat Nigeria network are in for a life changing experience as the innovative telecom giant has kicked off two new and innovative promotional campaigns tagged “Win a Phone” and “9jillions” promo. The “Win a Phone” promo offers subscribers an opportunity to win a phone every hour for 90 days while “9jillions” promo offers one lucky Nigerian an opportunity to win $1,000,000 (One million dollar) cash money simply by being on the Etisalat network. One million dollars is the biggest singular cash prize money in the history of promotions in Nigeria.

Speaking at a press conference to announce this exciting promotion, CEO Etisalat Nigeria, Steven Evans, said that the 3-in-1 promo offers hundreds of Etisalat subscribers an opportunity to win a fantastic prize on the network every hour for 90 days. “This unique one of a kind promo offers our subscribers an opportunity to win a phone every hour of the day for 90 days beginning from 8 June. Also, 35 lucky Nigerians will be instant millionaires during this promo while one especially lucky Nigerian will win the grand prize of one million US dollars. This country has never seen the likes of the Win a Phone and 9jillions promo before. This further confirms our claim to market innovativeness and also demonstrates one of Etisalat’s core value propositions to its customers: caring,” Steven Evans explained.

Giving an insight into how the promotion will work, Wael Ammar, Chief Marketing Officer, Etisalat said, “Customers have the opportunity to win prizes at different stages of the promo with the grand finale being the winning of $1,000,000 cash by one very lucky customer. The promotion will also produce 35 millionaires at the regional draws while more customers stand the chance of winning expensive phones in the 90 day “Win a Phone” promo.

Wael explained further that for customers to be eligible for the chance of winning a phone every hour for 90 days, new subscribers only need to buy and activate an Etisalat SIM while subscribers already on the Etisalat network need to only recharge with between N200 and N500 airtime. They must send then an SMS with their name and location to the short code, 5000 and then text ENTER to the same short code for subsequent entries. If a subscriber wins, he will get an SMS with a winning code and an instruction to call the Etisalat call center to claim their prize. Winners of phones in the promotion stand a chance of qualifying for any of the millions of naira up for grabs at different regional events across the nation. Subscribers who have not won a phone could be selected as second chance winners (based on the number of times they entered the competition without winning) and also qualify for the Regional 9jillions million dollar Game show. Regional finalists go on to the Grand Finale where they stand a chance to win $1,000,000.

The CMO further explained that customers who choose to skip the Win a Phone promo and the regional finals could head straight for the grand finale by spending a thousand naira on a monthly basis. To qualify for the express ticket to the grand finale, customers will simply text location and full name to 5123. Subscribers will be informed at the end of each month whether or not they have been selected.

The CMO further explained that customers who choose to skip the Win a Phone promo and the regional finals could head straight for the grand finale by spending a thousand naira on a monthly basis. To qualify for the express ticket to the grand finale, customers will simply text location and full name to 5123. Subscribers will be informed at the end of each month whether or not they have been selected.

As a unique brand, Etisalat’s “One 9ja” offers the highest prized money to be won in a promotion ever in Africa.

About Etisalat
Currently standing at the 140th position among Financial Times’ top 500 corporations in the world, Etisalat is the largest provider of telecommunication services in Africa and the Middle East and serves an ever increasing subscriber base of 74 million people across Africa, Middle East and Asia. The innovative GSM provider currently has unique products such as Easy Starter and Easy Cliq in the Nigerian market. Both offer a wide array of creative and exciting features designed to satisfy all communications needs of its subscribers.