Lagos June 24, 2009.  Etisalat’s innovative and unique advertising campaign tagged “0809ja for life” has been lauded by the Lagos State Governor, His Excellency. Mr. Babatunde Fashola. The campaign which heralded the entrance of the telecommunications company into the Nigerian market was commended for its creativity and uniqueness.

Receiving Etisalat’s top management team led by the CEO, Mr. Steven Evans who paid him a courtesy visit yesterday at the Lagos House, Alausa, Ikeja, Governor Fashola said that the campaign was not only creative, but it got everyone interested in Etisalat’s products and services.  “The 0809ja for life campaign was such a creative means of coming into the market. Even members of my household were not left out as everyone got interested in the services Etisalat was set to offer”, the Governor noted.      

Earlier, Etisalat’s Chief Executive Officer, Mr. Steven Evans had told the Governor that though Etisalat may be young in Nigeria, the company is known worldwide for innovation, value and simplicity of service and is backed by 33 years of experience and operation in 18 countries. According to him, “We have built a hallmark of exceptional service. We are constantly raising the bar and intend to be a bench mark in Nigeria’s telecommunications industry.” 

He explained that Etisalat is an innovative company with unique products and services ranging from the initial innovative 0809uchoose to Easy Starter and then to the most recent product for young people, Easy Cliq. According to him, “These products have proven that Etisalat feels the pulse of its subscribers and is ever willing to provide quality products and services for their ease and convenience.”

The CEO used the opportunity to intimate the governor about the on-going   3-in-1 promo aimed at rewarding all Etisalat’s current and potential subscribers. “In the promo, subscribers will win 2 phones every hour for 90 days; they then stand a chance to win millions of naira in regional game shows and then they get an opportunity to win one million dollars in the One Naija Million Dollar Game Show. As at today, we have given out over 700 phones to our customers who have been participating in the promo and we are still going to do more.” Mr. Evans explained.
 
About Etisalat
Etisalat is the fastest growing telecommunications company in the world. It operates in over 18 countries across Asia, Africa and the Middle East and has a subscriber base of over 80 million customers. The innovative GSM provider currently has unique products such as Easy Starter and Easy Cliq in the Nigerian market. Both offer a wide array of creative and exciting features designed to satisfy all communications needs of its subscribers. Etisalat has been rated as the best performing Telecommunication Company by the Nigerian Communication Commission (NCC).