Lagos 22nd June 2009. In its demonstration of commitment to providing unique customer care service, Etisalat offered new and existing customers a world of excitement and lots of fun when it visited the City Mall, Onikan and the ‘Let’s go Bowling’ Centre in the Palms Shopping Mall, Lekki, Lagos. The fun package of free bowling, music, drinks and lots of free gifts also gave shoppers the opportunity to experience Etisalat’s newest innovative product, Easy Cliq, with its numerous innovative features and a chance to enter into Etisalat’s 9jillions promotion.

Explaining the rational behind the outing, Chief Marketing Officer, Etisalat Nigeria, Wael Ammar said that the weekends at the malls is part of the company’s ‘month at the mall’ initiative where different malls are expected to be visited by Etisalat staff every weekend in the month of June. The initiative was put together to bring new and existing customers closer to the brand in an exciting, relaxed atmosphere where they also get an opportunity to experience the brand’s offerings.

“We understand the value of relaxation and fun for the body and mind and want to give visitors a chance to enjoy that value to the fullest, as they also get an opportunity to experience the innovative features of our Easy Cliq package. Customers also get first hand information about the ‘9jillions promotion. This is another way of demonstrating one of our core values – care”, Wael explained.

The fun filled weekend at the bowling alley which held last week provided an atmosphere where customers were treated to exciting competitions and free bowling rounds with Etisalat staff. Exciting gifts such as, sling bags, pens, wrist bands, T-shirts face caps and footballs were given away to new and old subscribers. Subscribers also had an opportunity to win 2 mobile phones every hour in a raffle draw during the bowling experience.

Among the mobile phone winners was Mr. Olugbenga Kehinde, who was full of appreciation for Etisalat for his mobile phone prize and encouraged the mobile operator to continue the good gesture. “This is a special day for me. I did not expect what I got today. It is a good thing Etisalat is doing for Nigerians and I hope that they will continue”, he said.

Previously, Etisalat had stormed City Mall, Onikan Lagos, where, shoppers were equally treated to an exciting and fun-filled weekend. The visit witnessed the presence of Etisalat staff en masse, including its top management who took advantage of the large patronage at the mall to embark on direct sales of its youth product - Easy Cliq package.

Today, the exciting Etisalat train will again be at the City Mall as well as e-Centre, Yaba, Lagos. The ‘Month at the Mall’ initiative is designed to expose the brand to visitors at the malls and give them an opportunity to experience the brand first hand.

About Etisalat
Named the fastest growing mobile operator in the world by Informa Telecoms and Media, Etisalat recently launched its latest innovative product, Easy Cliq, in Nigeria, with features like Unlimited SMS, Free Midnight Calls, Bonus on Incoming calls, Facebook update service by SMS, Free MMS, Free data downloads, One Cliq-One Tune, Cliq Ring Back Tune and Talk’n’Share. It is also currently running the biggest prize promo in Africa, the 9jillions promotion with a grand prize of $1million.