Calabar, Nigeria; June 4, 2012: Etisalat customers have commended the fastest growing telecommunications company for maintaining its reputation as the most innovative and customer–centric telecoms service provider in the country. This latest endorsement was made at the Calabar edition of the company’s interactive regional customer forum held at Transcorp Metropolitan Hotel last weekend.

Mr. Aniekpedeme Udoetor, a Calabar based businessman, describes Etisalat as having an “unrivalled customer care.” According to him, Etisalat’s Customer Care Centres are the best in the history of GSM in the country. This, he said, has been underlined by the Customer Forum initiative. “Etisalat has shown in every way that customers’ satisfaction is its priority. This is clearly seen in the number of innovative products and services they roll out on a regular basis to ease the everyday lives of customers.”

Speaking in the same vein, Mrs. Udeme Akpan, a civil servant, commended Etisalat for extending the Geek Force and other innovative service to the state. She noted that like other subscribers of the network, she has come to expect ‘the impossible’ from the Etisalat as a result of its track record of churning out innovative products and services to the delight of its customers. She stated that she still finds it hard to believe that the network has only been on the Nigerian telecommunications scene for less than four years.

On the reasons behind the Customer Forum, Wael Ammar, Chief Commercial Officer, Etisalat Nigeria, said that customers are at the core of the company’s business and that catering to their needs remains paramount. “Caring for our customers and satisfying them is at the core of our brand values. This is one of the reasons we hold this forum periodically to engage our customers and get their feedback in order to serve them better,” he said.

The Regional Forums will continue to hold periodically across the various cities in Nigeria.