Lagos, 22nd January 2010. Easycliq subscribers are in for a time of fun and thrill as Nigeria’s innovative telecommunication company Etisalat storms Lagos with a Valentine concert tagged Easycliq Val’s Groove. The concert which is designed to engage youth in a fun environment during the season of love will also bring the values of friendship, bonding and community of the easycliq brand to life.


Scheduled to hold at Fantasy Land Ikoyi on Saturday 13th February 2010, the concert is packaged to offer lots of excitement to Etisalat subscribers and fun seekers in a unique and unforgettable manner in Lagos and its environs.

According to Wael Ammar, Etisalat’s Chief Marketing Officer, “We realize that our customers deserve to celebrate love in a special way. That is why we want to give them a valentine’s celebration of a life time with the Easycliq concert. To be part of the fun, all a customer needs to do is to send a sms to a short code and invites will be sent in response to entries received.”

He further explained that the valentine groove aims at providing qualitative fun for youth and young at heart while bonding with millions of Nigerians, including new and existing subscribers to the network who share the Etisalat values of simplicity, caring, optimism and innovation.


The Easycliq Val’s groove will showcase musical performances by top rated musical acts in Nigeria like Wande Cole, Banky W, Bracket and Terry G amongst others. There will also be games, competitions and comedy performances at the event.

Easy Cliq is one of Etisalat’s innovative products with exciting features like Unlimited SMS, Free Midnight Calls, Bonus on Incoming calls, Facebook update service by SMS, Free MMS, Free data downloads, One Cliq-One Tune, Cliq Ring Back Tune and Talk’n’Share. These features and freebies are a delight for young people and help them shine in their various cliques and communities of interest. The Easy Cliq package comes as a pack of four individual SIM cards which are bundled together and numbered sequentially to give members of a clique or group easy identification for each other when they use it.